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Welcome to
Nutritional Therapists of Ireland (NTOI)
 
 
 
NTOI NEWSLETTER SEPTEMBER 2018
 
Welcome to our September newsletter! We hope everybody had a good summer (and with the weather we had, hopefully you have all managed to replenish your Vitamin D stores!). With the evenings getting shorter now, set aside some time for a good read.

This month we have a website that may be of interest to anybody looking for articles on the power of natural foods, with lots of scientific papers backing them up.  We also have an interesting article on oxalates, for all those fond of a green smoothie.
 
 
 
 
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Ginger
 
The American Botanical Council has an interesting website that includes very detailed articles on various foods, herbs and spices, with a lot of scientific references to back up the content of the articles.

This article focuses on ginger, or Zingiber officinale to give it it's scietific name. The article covers its history, traditional uses, nutritional profile, and modern medicinal research. 

Thus far, researchers have identified 115 chemical components in a variety of dried and fresh ginger types. The most important phenolic elements of the ginger root are gingerols and their ginger-related composites — paradols, zingerone, and shogaols. Gingerols are the most abundant constituents of fresh ginger6; the three other phenolic compounds are not as plentiful. When gingerols are cooked or dried, they transform into various bioactive compounds, many of which have beneficial antioxidant, anti-inflammatory, and anticarcinogenic properties.

I like to add a large knob of raw ginger to my raw vegetable juices - certainly gives it a bit of zing, and adds some heat to what might otherwise be quite a cold food in Chinese Medicine terms. Check it out!
 
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Oxalates and Gut Issues
 

Oxalates (or oxalic acid) are a naturally occurring compound in foods like spinach and chard. They are also produced in small amounts by the liver.
 

The role of oxalates and other antinutrients is to provide protection for plants against predators – everything from harmful bacteria to insects, animals, and even humans.

 

In high enough concentrations, oxalates (and other "antinutrients" such as phytates) can make you sick and can even be poisonous. In fact, it’s the very high concentration of oxalates that make the leaves of rhubarb poisonous. And phytates in undercooked beans make people sick every day.
 

But the sneakiest trick antinutrients play on us? When you consume antinutrients in plant foods, they prevent you from absorbing any beneficial nutrients that are present in the rest of the food.


Oxalates specifically bind to other minerals (like calcium) and prevent your body from absorbing them.

Read on for much more detail on oxalates and how they might affect your gut.
 
 
 
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How to create a social media strategy
 
With the introduction of social media, we have a powerful tool at our fingertips that can share pieces of content all over the world in seconds. With this being said, social media marketing increases your brand’s awareness. Many small business owners struggle with implementing an effective social media marketing strategy that drives sales (which is what you’re going to learn in this blog).

According to Social Media Examiner, 97% of small businesses use social media to attract new customers, but 85% of business owners aren’t sure what social media tools to use. Unsettling, is the statistic that 63% of consumers who search for businesses online are more likely to become consumers of brands with an established social media presence.

The longer you wait, the more you have to lose. When done effectively, social media marketing can lead to more customers, more traffic, and more engagement. Having a social media presence without an active social media marketing strategy can be just as catastrophic for your business as having no plan at all.

Please set time aside this weekend, read this article and write actions which you will take. If you feel like going deeper Hootsuite has a free Marketing Guide which you can download (link in the article).
 
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How to Define Your Company’s Core Values
 

Core values are what support the vision, shape the culture and reflect what the company values.  They are the essence of the company’s identity – the principles, beliefs or philosophy of values. Many companies focus mostly on the technical competencies but often forget what are the underlying competencies that make their companies run smoothly — core values.

Core values separate you from your competitors. The most important things to your business may not be the same as other businesses you’re competing with. Where your competitor may value speed and urgency, you may value quality and control.  What do you value most? What does “better” mean to your business when comparing yourself to your competitors?

The philosophies you value affect how people will view your company and the type of people that align themselves to your business. When you have clearly defined core values that are emanated throughout your whole company, they will attract customers that follow the same values. When creating your core values, think about how you want your business to be seen and how you want to stand out. What kind of people do you want to appeal to that share the same beliefs as you?

Do you have core values set for your Business Practise? If not, read up!
 
 
 
New Arrivals
Please find some information below on upcoming events both CPD and public.

Public Event: As part of A Taste of West Cork, one of our NTOI members is organising a forum entitled Our Farms Our Food Our Future.... aiming to join the dots between the way we grow and produce our food and our health They are taking a particularly close look at the fact that glyphosate/round up is a broad spectrum antibiotic and chelates minerals in the soil making them unavailable to the plants in which they grow and the animals and humans that eat them  Interestingly these minerals are all the ones we so often see deficiencies of in our practices...magnesium, selenium, zinc etc.  See more details attached.

Public speaking, radio interview and presentation skills master class: This one day seminar will be invaluable to NT's wishing to improve their communication skills. For more details and bookings, click 
HERE
This seminar is limited to 30 people, so quick booking is advised. 6CPD points.

Herbal Webinar with Dr Dilis Clare: See details  HERE This is a free webinar with 1 CPD point.

See:   https://www.ntoi.ie/cpd-events/ for full details and booking of these events and many more.
 
 
 
 
 
 
Have Any Question?
Feel free to e-mail Liz on [email protected]
 
 
 
 
 
Nutritional Therapists of Ireland Ltd
Registered Company Number 489028.
[email protected]
 
 
 
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